Ella K

Ella K is a London-based niche fragrance house founded by Ella Kruger in 2019. Known for its creative edge and minimalist aesthetic, the brand combines sustainability with artistry. Ella K places a strong emphasis on clarity and intention: each fragrance is designed with a clear emotional focus and carefully crafted using high-quality, responsibly sourced ingredients. The brand educates consumers on the subtleties of perfumery—how note evolution and minimalist structure can evoke specific moods and mental states. Ella K seeks to demystify fragrance, making each scent a personal, mindful experience.